Social Media Marketing Tips for Reddit.com
Reddit is a community discussion and rating platform where participants vote content up and down. It was founded by Alexis Ohanian and Steve Huffman in 2005. It calls itself the “front page of the internet” and lives up to that billing; Alexa ranks it as the sixth most visited site in the U.S. You can submit blog posts, images, audio, and original content. In fact, there is a separate link for original content on the front page.
According to Statista in 2017, the Reddit audience skews male (sixty-nine percent), and the majority were in the 18–29 age range (fifty-eight percent). If this is your audience, you need to look into what’s being shared here.
Marketing on Reddit
Should your company consider joining Reddit to become one of its “Redditors”? That depends on how much you want to spend time digging deeper and connecting with your niche audience. It’s likely that there’s an audience online that is discussing your topic. According to Statista, Reddit has:
- Five hundred and forty-two million monthly visitors; two hundred thirty-four million unique users) as of March 2019
- Over one hundred and thirty-eight thousand active communities
- Almost 1.6 billion visits to their online forum (from February 2018 to April 2019)
Reddit has gotten the interest of brands because it has a mass audience and marketers are eager to grab their attention. But, not surprisingly, marketing behavior is virtually shunned on Reddit. Therefore, figuring out the best way to participate as a company takes time and effort.
Determine whether you have the time to spend learning the rules and determine the best way to join the conversation. You don’t want to associate your company with inappropriate content and be banned.
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