Apple limits sales of iPhones and other products through online stores. The reason is that Apple has experienced supply disruptions due to the corona virus.
Quoted from CNBC, Saturday (3/21/2020) Apple consumers who want to buy an iPhone through an official online store are limited to only buying two devices for one model.
They can still buy more than two iPhones in one order, but must be from different models, for example two iPhone 11 and two iPhone 11 Pro.
This restriction applies to the iPhone 8, 8 Plus, XR, 11, 11 Pro and 11 Pro Max. This restriction also applies to other products, including the iPad Pro 2020 which was just announced on Wednesday.
Although buying more than one iPhone at the same time looks very luxurious, there are several reasons why someone wants to buy multiple iPhones at one time. For example, for large families or developers who want to test the software.
Many consumers also buy iPhone in large quantities and then sell it again at a higher price in areas that are not reached by Apple or its stock is thin.
This sales restriction is an effect of the corona virus which is clearly visible on Apple’s operations and supply chain. In February, Apple warned that iPhone supply worldwide could be temporarily disrupted because its partner factory operations in China were also hampered.
Currently Apple’s offline stores outside of China are still closed until an undetermined time due to the corona virus. But their online store still continues to operate.
Apple has previously often set restrictions on sales, usually when there is a new iPhone slide. When the iPhone first launched in 2007, Apple limited its sales to only two units to one buyer to prevent the product from being resold.
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